We teamed up with The Natural Hydration Council to launch the Wise up with Water challenge – designed to encourage children to have fun with water and make it their first choice for hydration. The campaign was available to all primary school teachers and families across the UK.
The Natural Hydration Council is a not for profit organisation dedicated to researching the science and communicating the facts about healthy hydration. Founded in 2008, the organisation is guided by a Scientific Panel to help them communicate how good hydration habits can positively impact the nation’s health. Their eight members; Brecon Natural Mineral Water, Danone Waters (UK & Ireland) Ltd, Highland Spring Group, Iceni Waters, Nestlé Waters UK, Ty Nant, Harrogate Water Brands and Wenlock Spring, are all producers of naturally sourced bottled water and represent approximately 50% of the UK bottled water industry*.
*Zenith International, UK Bottled Water Report, April 2014