Uncle Ben’s has created a dedicated YouTube channel as part of a new campaign aimed at encouraging children and families to cook together – Ben’s Beginners. The Ben’s Beginners campaign has been launched to raise awareness of the issue of disappearing family cooking skills.
We teamed up with the Ben’s Beginners campaign, to run our 2015 Cookathon. Each year the Children’s Food Trust ran a competition to get as many people cooking the same healthy recipe at the same time, on the same day. We called it the BIG Cookathon.